Loneliness is real in rural places, and connection is slow, precious work


Audra Williams and her partner Haritha came to Nova Scotia to work at a café in Mahone Bay in January 2022. He would run the front of house. They would live in the apartment upstairs, rent free. It was a plan with almost no risk in it.

Five weeks after they arrived, the owners decided to sell the building. The apartment went with it. Haritha had no work. They had no place to live.

THE DETOUR

They spent the next stretch of time being caught by other people, two months in their friend Catriona's spare apartment in Lunenburg and another two months living with a friend in the valley while they figured out what came next. Haritha's first-ever trip to Nova Scotia was in September 2021, four months before they moved for the café job. That's when they first saw a 150-year-old building for sale in Port Medway and started, in Audra's words, daydreaming about owning it. Neither of them thought it was actually possible.

Months later, couch-surfing after the café job collapsed, they took a drive and realized how close they were to Port Medway. They swung by. The building was still on the market, same price as before. "As soon as we got out of the car, Haritha's whole demeanour changed," Audra said. "He started talking about what we would do if we got the place, which I thought was the most absurd idea. But then, I decided: I will not let this man have another disappointment."

They were wrong about impossible.

Buying it took three months, start to finish. They saw the building April 16. Investors who said yes and then didn't. Banks that said no. It came together in the end through BDC and a fund called FarmWorks and some smaller investments from chosen family. On July 29, Audra and Haritha got the keys to what they would call Rosefinch Mercantile, an undertaking she wanted and didn't know what it would bring.

THE LINE

In the pitch she wrote to get the building, Audra used a specific phrase. She said the goal was to eliminate loneliness in Port Medway. She backed it with real numbers on isolation in Canada. It wasn't a slogan. It was the actual plan.

Part of that plan was a line most small businesses don't draw. Rosefinch would be alcohol-free. All ages, always.

Not everyone in town wanted that line drawn. The place before them had run a weekly pub night. Some people wanted that back.

THE WANTING

There is a particular kind of hope that comes with starting over somewhere new. You are not just building a business. You are hoping the place decides to want you back the same way you have decided to want it.

Audra didn't move to Port Medway halfway. She moved in the way that involves buying a 150-year-old building, writing a mission about ending loneliness into the actual funding pitch and meaning every word of it. That kind of arrival doesn't leave much room to hold anything back. You cannot half build a business around belonging. You either bet the whole thing on it or you don't.

What you might miss about diving that far is what it costs when the place doesn't dive back all the way with you. Not everyone has to reject you for the gap to hurt. It only takes a few loud voices, in the one place arguments happen, to remind you that showing up completely doesn't guarantee you get met completely in return. You can pour yourself into the project and still have people come by and treat it like it's nothing.

There is a pull that shows up in that gap, the urge to make yourself smaller and easier to accept. Soften the policy. Explain yourself one more time. Find the version of the plan that upsets nobody. Audra held the alcohol-free line anyway, even while people argued about it online. That doesn't mean the pull wasn't there. Wanting to be liked by an entire town you have made yourself completely dependent on doesn't disappear just because you refuse to give in to it once. Moving to a new place and wanting to be accepted makes it real hard to hold the line.

This is the part a lot of moving-here stories skip. Building something new here is not just logistics and paperwork and money, though it is plenty of all three. It is also handing a town your whole undefended self and finding out, in real time, whether it decides to like you. Audra and Haritha live upstairs, above the store, the same as the plan that fell through in Mahone Bay. There is no commute between the business and the rest of their life. When an argument runs on a Thursday, they are still living inside it Friday morning.

THE QUIET ONES

Some of the town did catch her. Just quietly.

"I think what surprised me was how quiet the voices were that supported us," Audra said. People told her privately, constantly, how glad they were to have an alcohol-free, all-ages space in Port Medway. Almost none of them said it anywhere public.

The loud version showed up early, on their first Christmas Eve in the building. A woman messaged Audra to ask if Rosefinch would be serving alcohol, because moderate drinkers still want a glass of wine with lunch. Audra answered as gently as she knew how, that it wasn't a priority for them. The woman blocked her. She still messages the store's Facebook page sometimes, with questions Audra isn't able to answer anymore.

It is a familiar shape to anyone who has tried to change something small in a small place. Agreement is quiet. Disagreement is not. Even if it's a small number of folks, it can really kill the buzz on creating something with so much passion.

THE CLASH

Here is the part Audra wanted to be precise about. She doesn't think the backlash was about her and Haritha being from away.

The building has stood in Port Medway since 1857. It's had plenty of owners since then. Audra only knows the story of the two most recent. First it was a fish and chip shop. Then a couple from Halifax took it over, pulled out the deep fryers and turned it into The Port Grocer, a healthy food shop with a weekly pub night. Audra doesn't know if the fish and chip owners caught any grief when they started out. She does know the Halifax couple did, plenty of it, the moment those deep fryers came out.

"I don't feel like it's because we're from away, no," Audra said. "I think it's just a culture clash with who we are, like, as people."

Not simply an outsider problem, then. A different one. Taking something away from people, even to make room for something else, asks a lot of a small town's patience. It happened before Audra ever got here, over deep fryers. It happened again over a wine list. It doesn't check where you were born first.

STILL HERE

Ask Audra how it's going right now, this week. This time, the answer is mostly good.

In May, a boiler overheated badly enough to bring four fire departments to the building and send all five of their cats scattering into the walls. One cat, Trixie, stayed missing for three days. Neighbours showed up with thermal cameras and live traps. A friend across the street sent her own cat into the crawlspace on a leash, hoping he could coax Trixie out. Another friend arrived with two dozen cheeseburgers for the firefighters. Trixie turned up safe at three in the morning, caught in a trap in the bathroom floor. By then half the town had been pulled into getting her home.

Audra doesn't usually feel claimed by Port Medway. That week is the closest she's come.

Catriona, the friend who'd handed over her Lunenburg apartment that first hard year, came back into the story that same week. She plays a monthly night at Rosefinch called the Rosefinch Sessions, and days after the fire, she debuted a song she'd written about the place. Audra cried through the whole thing.

The insurance claim is still open. The margins are thin the way they always are for a small business four years in. Audra won't pretend otherwise. Still, look at what the place has actually built.

Last December, she started the Two Medways Pen Pal Project, real letters between Port Medway and a village called Medway in Kent, England. CBC picked up the story. "Loneliness is real in rural places," she told them, "and connection is slow, precious work." The county bookmobile started stopping in Port Medway again this year too, for the first time in seventeen years. Rosefinch is where it parks. Crafternoon still happens. Queer Prom happened this year too. By every account, it was a joy.

None of that happens without someone willing to come from away and mean it completely, to bet a building and a marriage on the idea that a lonely town gets less lonely if somebody just builds the room for it. Audra didn't grow up in Port Medway. She spent her twenties in Nova Scotia, left and came back around fifty to build the belonging herself, one letter and one gathering at a time.

Rosefinch is still there. Audra is still in it. This time, that's simply good news. Stop in and say hi and help her on her mission of creating a place to gather.

If you've built something here that cost you more than you expected or drawn a line that made people angry, hit reply and tell me. That's how these stories find me.


From Away To Nova Scotia

What people are really saying after they move to Nova Scotia. The good, the hard and the stuff no one tells you. Plus new blogs, data from the community, and tools to help you decide if Nova Scotia is actually the right move for you.

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